On April 1, 2014, HollabackPHILLY
(a project of Feminist Public Works) launched a transit ad campaign in the city of Philadelphia to increase public understanding of the problem of street harassment. Our 2014 campaign includes subway car interior ads, subway station ads, and bus shelters. The campaign’s messages are designed to familiarize the public with the term “street harassment”
(gender-based harassment by strangers in public spaces) and define it as a solvable problem
, as opposed to an inevitable “fact of life.” Sexual harassment in the workplace used to be commonly accepted, but that is no longer the case. We hope to see street harassment follow the same path of being recognized as a problem through increased awareness, public conversations, and bystander intervention. We would love to hear your feedback on this campaign via a brief 3-minute survey: We also invite you to leave your thoughts and reactions to the advertisements on our , and if you see our ads out in the world, take a picture and tag us on /. Join us in spreading the word and talking about ways to change the culture surrounding street harassment. Want to know what we were thinking when we decided to publish the “In a perfect world” ad? Check out the post about our creative process here
. This campaign is a significant expansion of the small 6-advertisement pilot campaign that HollabackPHILLY launched on April 1st, 2013 in the Philadelphia subway system.
Though small, the 2013 pilot campaign quickly went viral online and attracted significant press:
On April 13, 2013, Philadelphia organizations and community members participated in International Anti-Street Harassment Week
. The day consisted of sidewalk chalking, discussing the ad campaign with subway riders, and a debrief in LOVE Park.